Thank you for visiting ("Website"), a website of Bell Sports, Inc (“BSI”). BSI knows that you care how information about you and your company, where applicable, is used and shared, and BSI appreciates your trust. This Web Site Privacy Policy ("Policy") provides you with information concerning BSI practices and procedures as they relate specifically to information BSI collects at this Website.


BSI wants you to understand how and why BSI collects, uses and discloses the personal information about you and your company, where applicable, on BSI Website. If you have additional questions or would like further information on this topic, please feel free to email BSI at BSI may update this Policy from time to time, so please check this Policy periodically for changes.




BSI gathers information from you in order to provide you with superior service, communicate information that BSI believes will be of interest to you and to administer BSI business.


BSI does not collect any personal information about you at BSI Website unless you choose to provide it to BSI voluntarily. BSI defines “personal information” as information that is unique to you, and might include your name, user name, email address, business address or phone number. BSI will also collect information about your company if you choose to provide it. Generally, BSI needs this basic information about you to set up your account, to administer BSI business and to send you emails if you choose to receive them. If you encounter a screen or page that requests information you do not want to share with BSI, do not enter the information and do not proceed with that screen or page.


If you do provide BSI with personal information, BSI will only use it for the purposes described where it is collected or to aggregate data in a manner that does not identify you or your company, and BSI will not sell, license, transmit or disclose this information outside of BSI or its affiliates unless (1) you expressly authorize BSI to do so, (2) it is necessary to allow BSI trusted service providers or agents to provide services for BSI, (3) in order to provide BSI products or services to you, (4) it is disclosed to entities that perform marketing or data aggregation services on BSI behalf, or with which BSI has joint marketing arrangements, (5) it is necessary in connection with a sale of all or substantially all of the assets of BSI or the merger of BSI into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which BSI is not the survivor, or (6) otherwise as BSI is required or permitted by law.


If you are a California resident, you may ask BSI to refrain from sharing your information (whether collected online or offline) with third parties for their marketing purposes. Please tell BSI your preference by contacting BSI as indicated in the "Contacting BSI” section of this Policy.




BSI is strongly committed to preserving online privacy for all of BSI Website visitors, including children. This Website is designed for use only by adults age 18 and older. Consistent with the Children's Online Privacy Protection Act, BSI will not knowingly collect any information from children under the age of 13.




BSI appreciates your questions and comments about BSI Website and welcomes your email messages to mailboxes listed on BSI Website. BSI will share your messages with those within the BSI organization who are most capable of addressing the issues contained in your message. BSI will keep a copy of your message until BSI has had an opportunity to address your concerns. BSI may archive your message for a certain period of time or discard it, but your email address will not be used for any other purpose not otherwise described in this Policy or on the Website.




BSI restricts access to personal information collected about you and information collected about your company, if applicable, at BSI Website to BSI employees, its affiliates' employees, or others who need to know that information to provide services to you or in the course of conducting BSI normal business operations. While no website can guarantee security, BSI maintains appropriate physical, electronic, and procedural safeguards to protect your personal information and your company's information, if applicable, collected via the Website. BSI protects its databases with various physical, technical and procedural measures and we restrict access to such information by unauthorized persons. BSI also advises all BSI employees about their responsibility to protect customer data and BSI provides them with appropriate guidelines for adhering to BSI business ethics standards and confidentiality policies.


BSI does not guarantee that any information you provide will not be intercepted by a third party during transmission over any public networks or otherwise. You bear the risk of communicating with BSI electronically and BSI is not responsible for any resulting loss or damage




Keeping information accurate and up to date is important to BSI. You can personalize your use of BSI Website by becoming a registered user and by doing so BSI is better able to assist you with your specific needs. Once registered, you can review and maintain your account information at any time. Your account information is secure and is accessible by using a password that you select. Do not share your password with anyone.




For your convenience BSI may provide links to other websites and web pages that BSI does not control. BSI cannot be responsible for the privacy practices of any websites or pages not under BSI control and BSI does not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages.




A cookie is a piece of information which a web server may place on your computer when you visit a website. Cookies are commonly used by websites to improve the user experience and have not been known to transmit computer viruses or otherwise harm your computer. Many cookies last only through a single website session, or visit. Others may have an expiration date, or may remain on your computer until you delete them.


BSI may use cookies for a number of purposes - for example, to maintain continuity during a user session, to gather data about the usage of BSI Website for research and other purposes, to store your preferences for certain kinds of information and marketing offers, or to store a user name or encrypted identification number so that you do not have to provide this information every time you return to BSI Website.


BSI cookies will track only your activity relating to your online activity on this Website, and will not track your other Internet activity. BSI cookies do not gather personally identifiable information. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain BSI online products and services or Website features.


BSI may occasionally use other companies to set cookies on BSI Website and gather cookie information for BSI. In some cases, BSI may also use another company to operate web servers for BSI Website. BSI uses the cookie information gathered by these companies in the same manner as stated above.


In addition to the information BSI collects from cookies, BSI also obtains information which you provide to BSI online – or through other communication with BSI. In some cases, BSI retains both the cookie information and/or the information you provide to BSI online. In other cases, BSI only retains the cookie and/or online information you give BSI if you request BSI to do so for your use in subsequent sessions.


An IP address is a unique identifier that certain electronic devices used to identify and communicate with each other on the Internet. When you visit BSI Website, BSI may view the IP address of the device you use to connect to the Internet. BSI uses this information to determine the general physical location of the device and understand from what regions of the world BSI Website visitors come. BSI also may use this information to enhance BSI Website or to determine your eligibility to participate in promotions (such as one per IP address).


Certain pages on BSI Website contain "Web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.




If you are visiting BSI Website from outside the United States, please be aware that your information may be transferred to, stored or processed in the United States, where some of BSI servers are located. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that BSI takes steps to protect your privacy. By using BSI services, you understand that your information may be transferred to BSI facilities and those third parties with whom BSI shares it as described in this Policy.




BSI may change this Policy at any time and from time to time. The most recent version of the Policy is reflected by the version date located at the bottom of this Policy. This Policy is not intended to and does not create any contractual or other legal right in or on behalf of any party.




If you have any questions about this Policy or would like to learn more about how BSI protects privacy, please contact BSI at or at the mailing address provided below. BSI will attempt to respond to your questions or concerns promptly after BSI receives them.

Bell Sports, Inc

Attn: General Counsel

5550 Scotts Valley Drive

Scotts Valley, CA 95066


These Terms of Use were last updated and posted on May 4, 2016.