Why is Bell +Giro instituting a Reseller Authorization Program?

With Bell, Giro, C-Preme and Blackburn, the company's brand portfolio are product category leaders and set the standard for innovation and excellence in cycling, snow, action and powersports. We want to ensure that only the best Dealers that share our high standards are selling Bell+Giro products. Through this program, we will support your success in presenting, demonstrating and marketing the Bell+Giro brands and products.